ABB - Electrification
Serving Wisconsin, Midwest United States
Signature Partner Distributor for ABB - Electrification, serving Wisconsin, Midwest United States
About ABB - Electrification
ABB Electrification stands as a global leader in electrical distribution and control technologies, offering a comprehensive portfolio that includes pushbuttons, control systems, circuit breakers, power supplies, and transformers. With a legacy rooted in the 1988 merger of ASEA (Sweden) and Brown, Boveri & Cie (Switzerland), ABB has continually expanded its capabilities through strategic acquisitions, such as the 2018 acquisition of GE Industrial Solutions. These integrations have solidified ABB's position as a preferred partner for industries seeking reliable and innovative electrification solutions.
In the competitive landscape, ABB Electrification sets itself apart through a powerful combination of product depth, digital innovation, and customer-centric support. For example, ABB's low-voltage Tmax and SACE circuit breakers are both UL 489 and IEC certified, enabling OEMs to simplify global compliance with a single solution—unlike many competitors that require separate SKUs for different markets. Additionally, their extensive product portfolio across all voltage classes allows industrial customers to source everything from pushbuttons to substation gear under one brand, eliminating integration headaches and speeding up procurement.
ABB’s digital platform, ABB Ability™, further enhances operational efficiency by allowing facilities to monitor and control power supplies, transformers, and breakers in real time. A water treatment plant using ABB Ability™, for instance, can anticipate transformer failures or detect load imbalances before they escalate into downtime—capabilities that often require third-party add-ons with other brands. ABB also leads the way in aligning with modern energy codes and building standards, offering solutions that meet the latest NEC, Title 24, and DOE efficiency requirements, saving consulting engineers time and reducing compliance risks.
ABB’s commitment to the U.S. market is equally strong. With over $100 million invested into manufacturing and logistics hubs in Tennessee and Mississippi, ABB now produces the majority of its low-voltage electrical equipment for the U.S. market domestically. This enables faster delivery and local customization—key advantages when compared to longer international lead times from competitors. For example, contractors can receive customized panelboards or switchgear from ABB in significantly less time, helping meet tight construction schedules without sacrificing quality or compliance.
With its unmatched breadth of products, advanced digital capabilities, and firm commitment to American manufacturing, ABB Electrification continues to lead the market in delivering comprehensive, future-ready solutions. Whether you’re an OEM, systems integrator, contractor, or facility owner, ABB offers the reliability, responsiveness, and innovation needed to stay ahead in today’s electrified world.
ABB Electrification Service is a specialized business unit within ABB Electrification, created in part through the integration of GE Industrial Solutions’ legacy field service and support teams. This division delivers comprehensive lifecycle services—including startup and commissioning, retrofit and modernization, emergency response, and long-term maintenance—for low- and medium-voltage electrical systems. Leveraging decades of product knowledge and an expansive installed base, ABB Electrification Service offers industry-leading support for both ABB and non-ABB equipment.
What sets ABB Electrification Service apart is its ability to deliver end-to-end solutions tailored to the needs of industrial facilities, utilities, and infrastructure operators. Whether extending the life of legacy switchgear with digital retrofits or supporting new equipment installations, ABB’s field engineers provide expert guidance backed by a global technical network and U.S.-based logistics. These services are designed to reduce downtime, improve safety, and optimize performance across the entire electrical system lifecycle.
Gross Automation is proud to be one of a very select group of authorized partners trusted to represent ABB Electrification Service. As a strategic service channel, Gross Automation brings deep expertise, regional accessibility, and personal attention to customers throughout the Midwest and beyond. By combining ABB’s service capabilities with Gross Automation’s integration experience and localized support, customers gain a powerful ally in achieving reliability, efficiency, and long-term value from their electrical infrastructure.
Please visit the Electrification Service button for more information.
Frequently Asked Questions about ABB - Electrification
What certifications and standards do ABB - Electrification products comply with?
ABB - Electrification products comply with a comprehensive range of international certifications and standards, including UL (United States), CSA (Canada), CE (European Community), UKCA (United Kingdom), EAC (Russia), and C-Tick (Australia & New Zealand). Our products meet critical international standards such as IEC 60947 series for low-voltage switchgear, functional safety standards EN 61800-5-2 and ISO 13849-1, and marine classification standards from Bureau Veritas, DNV, and Lloyd's Register of Shipping.
What industries and applications are ABB - Electrification products used for?
ABB - Electrification products are engineered for critical applications across multiple industries, including Energy, Oil & Gas, Manufacturing, Power Generation, HVAC, Marine, Food & Beverage, Mining, Pulp & Paper, Water Treatment, and Automotive. Their solutions cover essential electrical infrastructure needs such as switchgear, power distribution systems, circuit protection, digital control technologies, and drive systems designed for high-reliability environments with a strong focus on sustainability, efficiency, and safety.
What technical support does ABB - Electrification offer?
ABB - Electrification offers comprehensive technical support through multiple channels, including a dedicated technical support hotline at 888-385-1221 (Option 1), available 7:00 a.m. - 5:00 p.m. CST, Monday-Friday. Their support services encompass 24/7/365 emergency services, on-site support, remote monitoring and diagnostics, installation and commissioning, equipment assessments, repair coordination, and multi-vendor technical assistance. Customers can also access resources like personnel safety training, disaster recovery support, and service agreements tailored to their specific electrification needs.
What are the main product lines offered by ABB - Electrification?
ABB - Electrification offers a comprehensive range of electrical distribution and protection products, including circuit monitoring systems, panelboards, switchgear, motor control centers, circuit breakers, softstarters, and power distribution solutions. Key product lines span low and medium voltage applications across utilities, commercial, industrial, healthcare, and manufacturing sectors, with specialized offerings like the ReliaGear® panelboards, SMISSLINE TP bus systems, and Ekip UP protection and metering relays.
What are the key features of ABB - Electrification products?
ABB - Electrification products feature advanced integrated design elements that enhance industrial performance and reliability. Key features include harmonics and EMC design, integrated DC choke, removable terminals for fast installation, USB ports for troubleshooting, and integrated Safe Torque Off (STO) functionality. The products deliver superior motor control capabilities, support both induction and permanent magnet motors, and offer robust operational features like side-by-side mounting without derating and operation at temperatures up to 45°C. Additionally, ABB's Electrification solutions emphasize digital innovation, with technologies like Novolink enabling predictive maintenance, enhanced analytics, and seamless system integration.
What communication protocols do ABB - Electrification products support?
ABB - Electrification products support a comprehensive range of industrial communication protocols, including Modbus RTU, PROFIBUS DP, PROFINET, EtherNet/IP, CANopen, DeviceNet, and IEC 61850. These protocols enable flexible connectivity across multiple industrial automation platforms, with support for various network topologies and high-speed data transmission up to 100 Mbps.
What environmental ratings do ABB - Electrification products have?
ABB - Electrification products feature robust environmental ratings across multiple standards, including IP54 to IP66 protection levels and NEMA Type 1 to Type 4X enclosures. These ratings ensure equipment can withstand challenging industrial environments, providing dust-tight, water-resistant, and corrosion-resistant protection for indoor and outdoor applications.
What accessories are available for ABB - Electrification products?
ABB - Electrification offers a comprehensive range of accessories across multiple product lines, including auxiliary contact blocks, signaling contacts, shunt trips, undervoltage releases, electronic timers, interlocks, interface relays, mounting pieces, terminal blocks, and connection accessories. These accessories are designed to enhance functionality, improve connectivity, and provide additional protection for industrial control systems, with many accessories being compatible with SMISSLINE TP plug-in distribution systems and Unifix AD busbar systems.
How are ABB - Electrification products typically installed?
ABB - Electrification products are installed through a professional, systematic process that includes precise equipment verification, secure electrical connections, and comprehensive testing. Installation typically involves verifying foundation requirements, assembling equipment, connecting busbars and control cables, establishing earthing systems, and conducting thorough pre-commissioning and commissioning tests to ensure optimal performance, reliability, and safety.
What is ABB - Electrification's warranty policy?
ABB - Electrification offers a standard 1-year factory warranty for most electrification products, with options to extend warranty coverage up to 5 years for specific product lines like low voltage circuit breakers. Extended warranty requires online registration through ABB's Extended Warranty Tool, which verifies the product application and provides additional coverage for manufacturing defects and factory-mounted accessories.
