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Automation and Control Components

Over 30 of the world's most trusted manufacturers.

More Than Just Parts

We're engineers who design and build systems ourselves.
We're up to any challenge you throw at us.

4-Hour Quote Guarantee

The right parts at the right price.

Call Us. 877-268-3700

You'll speak to a human on the first try!

M-F, 8-5CT

Last Chance!

2017 pricing on Mersen products ends soon.

About Gross Automation

Industrial automation and electrical control components from trusted brands like ABB, Westermo, Hoffman, Panduit, SolaHD, LSIS, Thomas and Betts and many more.  Gross Automation provides the parts you need at competitive prices. Our engineering services and panel shop can help you get the job done!


Our engineers take advantage of every technical certification and training opportunity to better serve our customers.

-Bob Gross, CEO

So Refreshing!  I clicked 'submit' on my quote request, realized I made a mistake and called your number. No automated system...I didn't even know companies did that any more!

-Online Customer

In 10 years of doing business with Gross, their team of engineers has never let us down.

-OEM - Wisconsin, USA

Latest News

Spotlight on Gross Automation! CBS 58 coverage of WI Trade mission to Japan and S Korea
WI Trade Mission to South Korea and Japan to Include Gross Automation
Gross Automation Adds Panduit Products
Gross Automation named Top 10 Business of the Year by Waukesha County Business Alliance
SolaHD Launches A+ Promise Program
Gross Automation Launches 4-Hour Quote Guarantee
Gross Automation Sets Sights on Scale
ABB PACT honors Gross Automation with the “2012 – No. 1 U.S. Channel Partner” Award for the last 4...
Molex wins 2011-2012 Flame Award
Gross Automation Named One of the 2012 “Fastest Growing Firms” by the Milwaukee Business Journal...
Gross Automation continues to “advance the art in delivering automation” with continued vendor...
Gross Automation Announces Vertical Expansion into the Food & Beverage Industry

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Gross Automation
3680 North 126th Street
Brookfield, WI 53005
Ph: 262-252-1600
Fx: 262-252-1616
Mon-Fri: 8-5 CT