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Gross Automation Announces Vertical Expansion into the Food & Beverage Industry
Gross Automation Announces Vertical Expansion into the Food & Beverage Industry

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Brookfield, WI — August 26, 2014 — Gross Automation, a leading electrical/industrial automation distributor and value added solutions provider, today announced its vertical market initiative targeting the food and beverage industry in Wisconsin.

“We plan to pick the chicken clean. We will do this by concentrating on vertical markets and new sources of revenue.-Bob Gross, President and CEO of Gross Automation. 

The initial steps in this direction are the launch of Gross Automation’s first vertical website www.foodandbevautomation.com and bringing in Steven Gage, as a consultant to act as Business Development Manager, to focus on expansion, vertical growth and profitability in this segment. In addition the company joined FAB Wisconsin, the WI regional Food and Beverage Industry Cluster.

From a Business Development Perspective, Steven Gage, states “He plans to support this initiative by evaluating the current market, taking advantage of vertical market opportunities, and developing market strategy.”

According to Susan Wetzel, Integrated Marketing Manager, “We assessed our current market & product positioning and realized we can grow the top line by vertical expansion. The company will take existing products and services into a new market by positioning targeted automation products & solutions that are already our core competencies to meet the needs of these food & beverage customers.”

The Food & Beverage industry faces multiple local and international challenges affecting business strategies, profitability and business growth. Gross Automation understands this and is now offering targeted, integrated products and services solutions that have already proven to be successful solutions in industrial & electrical automation markets to help address these problems.


Gross Automation is a proud distributor of hundreds of premier brands.

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